1. What does your business do?
  2. Who is your ideal demographic?
  3. How much do your *Top 20% spend per visit on average?
  4. How often do your *Top 20% visit you?

*Top 20% – These are your best customers. We want to build your reward system around your best customer, so we can pull your average customer to be your best customer. We use the 20/80 rule here, 20% of your customers give you 80% of your revenue. We are not looking for your average spend overall. We are looking for your average spend of your top 20%.