Drive your customers crazy, reward the hunt. Early humans killed animals using a technique known as “persistence hunting,” where they would chase their prey down to exhaustion, a practice still common among today’s few remaining pre-agrarian societies. Reward the hunt for your customers. The pursuit [...]
Mobile apps for business today are what websites were a decade ago. Mobile apps are a new frontier and businesses are trying to figure out what is good and who is good at making a Great Business App. In the last three years, I’ve learned [...]
Discounting Kills your business. Stop Discounting and Start Rewarding. When you discount, you lose money at the till. A perfect example is a $20 discount on a $100 item. Now you only collect $80, not $100! But you still gave away $100 in value. Instead, [...]
It’s no secret that the Starbucks app has been a runaway success. The first quarter of 2016 alone, Starbucks’ customers loaded more than $1.2 billion on its Starbucks app – that’s more money than some banks! The Starbucks app has strategically outcompeted mobile payment offerings [...]
12 reason why apps increase revenues for business. 1. MAKE UP FOR MISTAKES WITHOUT A REFUND My wife and I were on a date at an upscale establishment. The atmosphere was perfect, and it seemed like nothing could ruin our evening. The appetizers were delicious, [...]
