Blog

Home/Blog

Stop Discounting and Start Rewarding

By |November 27th, 2018|Blog, Uncategorized|

Discounting Kills your business. Stop Discounting and Start Rewarding. When you discount, you lose money at the till. A perfect example is a $20 discount on a $100 item. Now you only collect $80, not $100! But you still gave away $100 in value. Instead, offer 10% more if your customer loads an app or [...]

5 Qualities of a Great Business App

By |November 22nd, 2018|Blog, Uncategorized|

Mobile apps for business today are what websites were a decade ago. Mobile apps are a new frontier and businesses are trying to figure out what is good and who is good at making a Great Business App. In the last three years, I’ve learned that not all apps are equal. I’ve observed that businesses… [...]

The Secret Behind Starbucks Gift Card Loyalty App and How You Can Do it too

By |November 22nd, 2018|Blog, Uncategorized|

It’s no secret that the Starbucks app has been a runaway success. The first quarter of 2016 alone, Starbucks’ customers loaded more than $1.2 billion on its Starbucks app – that’s more money than some banks! The Starbucks app has strategically outcompeted mobile payment offerings from tech giants such as Apple and Google so far… [...]

Reward the Hunt – The thrill of the chase

By |November 22nd, 2018|Blog, Uncategorized|

Drive your customers crazy, reward the hunt. Early humans killed animals using a technique known as “persistence hunting,” where they would chase their prey down to exhaustion, a practice still common among today’s few remaining pre-agrarian societies. Reward the hunt for your customers. The pursuit itself is motivation during the chase; this same mental hardwiring [...]

On-Boarding: The Importance Of The Welcome Reward

By |November 22nd, 2018|Blog, Uncategorized|

The Welcome Reward Before getting millions of loyal customers to wonder how they ever lived without your app. People need to onboard through an efficient onboarding process. Building the on-ramp (Welcome Reward) to using your app is critical. Distractions are everywhere, vying for your customer’s mindshare. However, done correctly, the user onboarding process can be [...]