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Apps increase revenues | 12 reasons

By |November 27th, 2018|blog, marketing|

12 reason why apps increase revenues for business. 1. MAKE UP FOR MISTAKES WITHOUT A REFUND My wife and I were on a date at an upscale establishment. The atmosphere was perfect, and it seemed like nothing could ruin our evening. The appetizers were delicious, and the main course was fantastic. When it came time [...]

The Secret Behind Starbucks Gift Card Loyalty App and How You Can Do it too

By |November 22nd, 2018|blog, marketing|

It’s no secret that the Starbucks app has been a runaway success. The first quarter of 2016 alone, Starbucks’ customers loaded more than $1.2 billion on its Starbucks app – that’s more money than some banks! The Starbucks app has strategically outcompeted mobile payment offerings from tech giants such as Apple and Google so far… [...]

Reward the Hunt – The thrill of the chase

By |November 22nd, 2018|blog, marketing|

Drive your customers crazy, reward the hunt. Early humans killed animals using a technique known as “persistence hunting,” where they would chase their prey down to exhaustion, a practice still common among today’s few remaining pre-agrarian societies. Reward the hunt for your customers. The pursuit itself is motivation during the chase; this same mental hardwiring [...]

On-Boarding: The Importance Of The Welcome Reward

By |November 22nd, 2018|blog, marketing|

The Welcome Reward Before getting millions of loyal customers to wonder how they ever lived without your app. People need to onboard through an efficient onboarding process. Building the on-ramp (Welcome Reward) to using your app is critical. Distractions are everywhere, vying for your customer’s mindshare. However, done correctly, the user onboarding process can be [...]