On-Boarding: The Importance Of The Welcome Reward

By |October 22nd, 2018|blog, marketing|

The Welcome Reward Before getting millions of loyal customers to wonder how they ever lived without your app. People need to onboard through an efficient onboarding process. Building the on-ramp (Welcome Reward) to using your app is critical. Distractions are everywhere, vying for your customer’s [...]

Reward the Hunt – The thrill of the chase

By |August 22nd, 2018|blog, marketing|

Drive your customers crazy, reward the hunt. Early humans killed animals using a technique known as “persistence hunting,” where they would chase their prey down to exhaustion, a practice still common among today’s few remaining pre-agrarian societies. Reward the hunt for your customers. The pursuit [...]

The Secret Behind Starbucks Gift Card Loyalty App and How You Can Do it too

By |May 22nd, 2018|blog, marketing|

It’s no secret that the Starbucks app has been a runaway success. The first quarter of 2016 alone, Starbucks’ customers loaded more than $1.2 billion on its Starbucks app – that’s more money than some banks! The Starbucks app has strategically outcompeted mobile payment offerings [...]