About oc604

Founded uBrand.app in 2016. Driven by curiosity and intrigued by the power of human behaviour, we design apps that encourage customer engagement and establish long-term brand success.

Reward the Hunt – The thrill of the chase

By |2019-02-21T13:28:07+00:00August 22nd, 2018|blog, marketing|

Drive your customers crazy, reward the hunt. Early humans killed animals using a technique known as “persistence hunting,” where they would chase their prey down to exhaustion, a practice still common among today’s few remaining pre-agrarian societies. Reward the hunt for your customers. The pursuit [...]

The Secret Behind Starbucks Gift Card Loyalty App and How You Can Do it too

By |2019-02-21T13:28:28+00:00May 22nd, 2018|blog, marketing|

It’s no secret that the Starbucks app has been a runaway success. The first quarter of 2016 alone, Starbucks’ customers loaded more than $1.2 billion on its Starbucks app – that’s more money than some banks! The Starbucks app has strategically outcompeted mobile payment offerings [...]

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